Bentley EXP 100 GT
Developing an entirely new brand expression for the new Bentley EXP 100 GT all electric vehicle aimed at the high end of the luxury automotive market. Brand assets are aligned to the strategic positioning of 'grace', a thouroughly researched position that resonates intimately with the consumer tension. The primary brand mnemonic is extracted from the vehicle DNA - 'The Diamond form'. A trapazoid which features throughout the interior and exterior. From the detailed interior trim to the external front headlamp set-up. This unique feature is then stylised and used as the primary form of brand expression: from Digital Dealer toolkits on iPads to banners, social media engagement to outdoor print campaings. It serves as a visual engagement device that translates equally well from static to dynamic environments, the thread that ties all visual comms together seamlessly.
